07 Sep

Understanding Video Marketing

The World Wide Web is a fast growing place, so it is essential to know the simplest way to reach online customers. While there are many methods to reach your potential customers, using online videos is a terrific way to reach out and attract new business. Let’s look at some tips that I have for you.

Be sure you optimize your videos. You also have to include their targeted keywords. Contact information must appear in descriptions or even the video so that you can be contacted by customers to learn more. This can be generally known as the “call to action”. If you need your viewers to sign up for a newsletter, guide these to the link you’ve given them within the description in the video, for example.

Remember that building a video content is just a part of the battle. You happen to be also advertise your videos. If you market well, you can get a 900% rise in your subscriber base in the relatively short period of time. People need to find out where to locate it, even though you might have one of the most brilliant video on the net. You must think of a greeting with your video. You must clearly say your business, and also the name of your respective company, your company name.

Make certain you build a way to track results into the video. You could start with guessing at how many viewers will be to your customers by simply guessing. Examine how many views you have gathered and the amount of your videos they’ve watched, how much of the recording they watched and much more.

Your videos must be chock filled with information and concise. Individuals who are online will not would like to watch for a long period. If you wish to prevent people from wandering off mid-viewing, keep a relevant video under 5+ minutes. Although you may have amazing content, it will not help if it is not watched. You should include screenshots of your respective web pages in your video. This helps viewers to view your site. Screenshots may be used for how-to video. Just save the screenshot and utilize video editing programs to incorporate it into a video.

Remember a number of the memorable commercials you’ve seen in past times and you’ll realize that music can play a big part to the whole production. Source for appropriate music and incorporate it into your video. Customers will watch the complete video more attractive with music. Should you be camera shy, this procedure also helps you also.

This informative article must have made you realize just how good online video marketing is designed for promoting something. Through video, you can reach an international audience and expand your pool of potential clients. To create a brilliant online video marketing plan, simply make good use of the information gained above.

19 Aug

Preventing Credit Card Fraud

If you plan to start an online business, there will be times there you will need to buy some products and services online. While it is convenient, note that there are potential scams and even frauds. The most likely victims of Internet credit card frauds are the merchants, which is YOU.

Here are a few practical tips on how to avoid or detect a fraud:

  • Don’t process the order just based on the credit card number of the customer. Demand for complete address and contact number of the customer.  Insist on some means of independent address verification of the credit card orders, just in case, the card is a stolen one. This is actually the most common practice right now.
  • When a customer, who makes purchases with credit card, requests that the merchandise be sent to a different mail address than the one mentioned on the credit card, be careful. Insist that a letter/fax, containing their signature and credit card number be sent, authorizing the transaction, whereby your liabilities will be limited.
  • Be more wary of orders which originate free from email service providers. You see, it is quite easy for a fraudster to open a free, anonymous email account in another person’s name and then place an order using the fake email account and the stolen credit card number. I know this could be over-cautious, you should take precaution still.
  • Be careful about unusually big orders along with instructions of immediate delivery as they want to make a quick get away.
  • If in case of any doubt or suspicion, call on the customer’s number and reconfirm whether he had really placed the order. That little expense and the time spent is really worth in the long run.
  • There are various services available to provide details of credit card stolen or those put on alert. Subscribe to these services which helps avoid consequent legal tangles.

If in the event you are still scammed by the fraudster, immediately call the credit card company and then inform them of the situation. Also if possible contact the cardholder and inform them that their card number has been stolen as many people wouldn’t even be aware that their account number has been stolen, which would help prevent further misuse of the card. Sometimes the bank will honor the transaction and let the merchant keep the payment, with the user taking the loss.